We joined Shift Conference in Zadar organized by Infobip. Our Managing Director moderated a fireside chat with Rimac Group’s Chief of Staff Sasha Sekovanec, driving the conversation through the fascinating journey the Croatian company that has rapidly risen to prominence in the global automotive industry.
Sasha Sekovanec, Chief of Staff at Rimac, shared insights into the company’s evolution, from its humble beginnings as a small team with a dream to build a hypercar to its current status as a leading supplier of high-performance EV components to major OEMs like BMW and Porsche.
Key takeaways from the conversation:
- Passion and perseverance: Rimac’s success can be attributed to the unwavering passion and dedication of its team, who overcame numerous challenges to develop cutting-edge technologies.
- Focus on innovation: Rimac’s commitment to pushing the boundaries of electric vehicle technology, from battery packs to powertrains, has been a key driver of its success.
- Building strategic partnerships: Collaborations with major automakers, such as the acquisition of Bugatti, have significantly expanded Rimac’s reach and influence in the industry.
- Cultivating a strong company culture: Rimac fosters a diverse and inclusive environment that encourages innovation and empowers employees to contribute their unique perspectives.
- Building a global brand: Rimac is strategically leveraging its association with Bugatti to enhance brand awareness and establish itself as a global leader in high-performance electric vehicles.
Watch full video here:
