At Money Motion 2025, the largest FinTech conference in Central and Eastern Europe, our Managing Director Una Softić of Intertangible moderated a panel titled “What Can Fintech Learn From Crypto Marketing?”
Featuring industry leaders Diego Borgo (Brand Executive Advisor), Domagoj Vuković (CEO at Human), and Luka Ciganek (CEO at RZLT), the discussion explored how Fintech can harness the disruptive energy of crypto’s playbook while navigating compliance and trust. Here’s a recap of the groundbreaking dialogue.
From Web3 Curiosity to Strategic Transformation
The panel opened with personal journeys into Web3. Diego Borgo shared how guiding global brands into crypto revealed a paradigm shift: companies now see Web3 not as a trend but as a toolkit for fostering decentralized trust and innovation. Luka Ciganek, drawing from his transition from traditional IPOs to blockchain accelerators, highlighted how crypto reshaped fundraising—valuing community-driven growth over static metrics. Domagoj Vuković added that his diverse range of clients now view Web3 as a bridge to transparency, with decentralized systems unlocking new customer engagement models.
Web3’s Value to Fintech: Agility, Trust, and Community
The conversation pivoted to actionable insights. Luka pinpointed Fintech’s strategic gap. He urged adopting crypto’s ethos of co-creation. Domagoj cautioned against alienating legacy clients, advocating for a hybrid approach. Diego emphasized decentralized trust as crypto’s crown jewel with a potential to prove fairnes and engage masses.
Branding & Community
With Fintechs often blending into a sea of sameness, the panel agreed differentiation hinges on bold storytelling. Diego noted crypto’s knack for turning complex tech into relatable narratives. Domagoj sparked a lively debate on community-building, citing his work with 300+ startups. Luka also weighed the role of platforms like Twitter and Discord.
Crypto’s grandiose visions of decentralization clash with Fintech’s promise of security, but the panel saw room for synergy. Luka shared how his storytelling shifted from IPO roadshows to crypto’s community-driven pitches. Domagoj urged Fintechs to borrow crypto’s emotional appeal.
