To increase Vespa brand awareness and loyalty among Tokyoites, Piaggio tasked us with designing and executing a campaign with a local look & feel. We collaborated with local artists, Hama House and Adrian Hogan, to tap into the cultural heritage and traditions of the area, creating a deeper emotional connection with the local community and potential customers:
![image45 image45](https://intertangible.com/wp-content/uploads/2023/12/image45.gif)