{"id":6418,"date":"2019-10-17T19:42:29","date_gmt":"2019-10-17T19:42:29","guid":{"rendered":"https:\/\/test.intertangible.com\/?p=6418"},"modified":"2024-03-11T20:28:47","modified_gmt":"2024-03-11T20:28:47","slug":"localizing-and-branding-vespa-primavera","status":"publish","type":"post","link":"https:\/\/intertangible.com\/jp\/case-studies\/localizing-and-branding-vespa-primavera\/","title":{"rendered":"Localizing and Branding Vespa Primavera"},"content":{"rendered":"<p>To increase Vespa brand awareness and loyalty among Tokyoites, Piaggio tasked us with designing and executing a campaign with a local look &amp; feel. We collaborated with local artists, Hama House and Adrian Hogan, to tap into the cultural heritage and traditions of the area, creating a deeper emotional connection with the local community and potential customers:<\/p>","protected":false},"excerpt":{"rendered":"<p>To increase Vespa brand awareness and loyalty among Tokyoites, Piaggio tasked us with designing and executing a campaign with a local look &amp; feel. We collaborated with local artists, Hama House and Adrian Hogan, to tap into the cultural heritage and&#8230;<\/p>","protected":false},"author":1,"featured_media":6419,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[27],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/6418"}],"collection":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/comments?post=6418"}],"version-history":[{"count":4,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/6418\/revisions"}],"predecessor-version":[{"id":9298,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/6418\/revisions\/9298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/media\/6419"}],"wp:attachment":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/media?parent=6418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/categories?post=6418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/tags?post=6418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}