{"id":10097,"date":"2025-03-31T11:24:00","date_gmt":"2025-03-31T11:24:00","guid":{"rendered":"https:\/\/intertangible.com\/?p=10097"},"modified":"2025-05-19T14:03:47","modified_gmt":"2025-05-19T14:03:47","slug":"money-motion-2025-what-can-fintech-learn-from-crypto","status":"publish","type":"post","link":"https:\/\/intertangible.com\/jp\/events\/money-motion-2025-what-can-fintech-learn-from-crypto\/","title":{"rendered":"Money Motion 2025: What can Fintech learn from Crypto Marketing"},"content":{"rendered":"

At Money Motion 2025<\/em>, the largest FinTech conference in Central and Eastern Europe, our Managing Director Una Softi\u0107 of Intertangible moderated a panel titled \u201cWhat Can Fintech Learn From Crypto Marketing?\u201d<\/em> <\/p>\n\n\n\n

Featuring industry leaders Diego Borgo (Brand Executive Advisor), Domagoj Vukovi\u0107 (CEO at Human), and Luka Ciganek (CEO at RZLT), the discussion explored how Fintech can harness the disruptive energy of crypto\u2019s playbook while navigating compliance and trust. Here\u2019s a recap of the groundbreaking dialogue.<\/p>\n\n\n

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From Web3 Curiosity to Strategic Transformation<\/strong><\/h3>\n<\/div>\n\n\n

The panel opened with personal journeys into Web3. Diego Borgo<\/strong> shared how guiding global brands into crypto revealed a paradigm shift: companies now see Web3 not as a trend but as a toolkit for fostering decentralized trust and innovation. Luka Ciganek<\/strong>, drawing from his transition from traditional IPOs to blockchain accelerators, highlighted how crypto reshaped fundraising\u2014valuing community-driven growth over static metrics. Domagoj Vukovi\u0107<\/strong> added that his diverse range of clients now view Web3 as a bridge to transparency, with decentralized systems unlocking new customer engagement models.<\/p>\n\n\n\n

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Web3\u2019s Value to Fintech: Agility, Trust, and Communit<\/strong>y<\/h3>\n<\/div>\n\n\n

The conversation pivoted to actionable insights. Luka<\/strong> pinpointed Fintech\u2019s strategic gap. He urged adopting crypto\u2019s ethos of co-creation. Domagoj<\/strong> cautioned against alienating legacy clients, advocating for a hybrid approach. Diego<\/strong> emphasized decentralized trust as crypto\u2019s crown jewel with a potential to prove fairnes and engage masses.<\/p>\n\n\n

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Branding <\/strong>& Community<\/h3>\n<\/div>\n\n\n

With Fintechs often blending into a sea of sameness, the panel agreed differentiation hinges on bold storytelling. Diego<\/strong> noted crypto\u2019s knack for turning complex tech into relatable narratives. Domagoj<\/strong> sparked a lively debate on community-building, citing his work with 300+ startups. Luka also weighed the role of platforms like Twitter and Discord. <\/p>\n\n\n\n

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Crypto\u2019s grandiose visions of decentralization clash with Fintech\u2019s promise of security, but the panel saw room for synergy. Luka shared how his storytelling shifted from IPO roadshows to crypto\u2019s community-driven pitches. Domagoj urged Fintechs to borrow crypto\u2019s emotional appeal.<\/p>\n\n\n

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In closing, the panel envisioned a future where Fintechs embrace crypto\u2019s boldness. <\/h4>\n<\/div>","protected":false},"excerpt":{"rendered":"

At Money Motion 2025, the largest FinTech conference in Central and Eastern Europe, our Managing Director Una Softi\u0107 of Intertangible moderated a panel titled \u201cWhat Can Fintech Learn From Crypto Marketing?\u201d Featuring industry leaders Diego Borgo (Brand Executive Advisor), Domagoj Vukovi\u0107…<\/p>","protected":false},"author":1,"featured_media":10102,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28,29],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/10097"}],"collection":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/comments?post=10097"}],"version-history":[{"count":5,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/10097\/revisions"}],"predecessor-version":[{"id":10112,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/posts\/10097\/revisions\/10112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/media\/10102"}],"wp:attachment":[{"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/media?parent=10097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/categories?post=10097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/intertangible.com\/jp\/wp-json\/wp\/v2\/tags?post=10097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}